Marketing Audit

Spotting a ‘Wooden Leg’: How to Identify Excuses from Your Marketing Team

Spotting a ‘Wooden Leg’: How to Identify Excuses from Your Marketing Team

ROI Wire | June 24, 2024
In every organization, there are hidden impediments to growth and innovation that often go unchallenged because they are disguised as justifiable excuses. In marketing, where innovation and adaptability are paramount, succumbing to these excuses can be particularly detrimental. This phenomenon is known as the “Wooden Leg” syndrome, where team members…
How a Marketing Audit Can Transform Your Business

How a Marketing Audit Can Transform Your Business

ROI Wire | June 19, 2024
In the fast-paced world of business, staying ahead of the competition requires not just implementing marketing strategies but also periodically assessing their effectiveness. This is where a marketing audit becomes invaluable. A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in…
This 4-minute Quiz Will Tell You If Your Business Needs a Marketing Audit

This 4-minute Quiz Will Tell You If Your Business Needs a Marketing Audit

ROI Wire | June 12, 2024
Staying aligned with the most effective marketing strategies is crucial for any business aiming to thrive. But how can you be sure your marketing efforts are as efficient and impactful as they should be? In many cases, what you need is a fresh perspective on your current practices—a comprehensive marketing…

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