Referrals have a ceiling. We build past it.
Outbound when you can write to a list. Paid search and profile when the buyer has to find you. Revenue share, outbound retainer, or Visibility Program, depending on the work.
ROI Wire runs two kinds of program. Outbound correspondence when you can write to a named list. Paid search and online profile when the buyer has to find you.
Recovery, audit, compliance, specialty finance, and contract resolution. These are not verticals we pivoted into. The billing follows the work: revenue share or outbound retainer for outbound; Visibility Program for search and profile.
On outbound, we build the list, write the message, and book the meeting.
We find the firms who need what you recover, audit, or resolve, and we put you in front of them. Not with a broadcast email and an unfiltered vendor file. With a list built for the specific payer types, shipper categories, employer profiles, or borrower classes where your work lands (primary sources and purchased data, every contact verified), then messaging written in the language of the problem they have, then a booked meeting with the person who signs.
The list
The message
The meeting
Three ways to structure the work.
Revenue share is for outbound when the practice is contingency or success-fee and a closed engagement is large enough to share. You cover infrastructure. We take 5 to 10 percent of revenue from clients we introduce. If the program produces nothing, the share is nothing.
Outbound retainer is the same outbound program at a fixed monthly cost. You keep the upside. Use it when you want the correspondence machine and you do not want to share originated revenue.
Visibility Program is paid search and online profile. You pay ad spend; we bill a retainer that scales with it. No list, no mail, no phone solicitation. Use it when the buyer has to find you: bar rules, event-driven work, high-touch practices where unsolicited contact is the wrong tool.
Hourly and project-fee firms are not a hard no. They are not a fit for revenue share. They are often a fit for the Visibility Program. We will tell you which on the first call.
| Referral-only | Outbound | Visibility Program | |
|---|---|---|---|
| How it works | Existing network | We write to named principals | Buyers find you when they search or check a profile |
| Billing | Nothing, and a ceiling | Revenue share, or outbound retainer | Ad spend; retainer scales with spend |
| Channel | Word of mouth | Direct mail, email correspondence, sequences | Paid search, directories, reputation surfaces |
| Who it fits | Any firm with a network | Listable buyers, solicitation allowed | Bar-restricted, event-driven, high-touch |
| What you pay for | The ceiling | Originated pipeline | Visibility and inbound |
What happens after you reach out.
One conversation. You describe the practice: what you recover or advise on, what an engagement closes for, and whether we can write to a list or the buyer has to find you. Twenty minutes, usually.
We name the model. Outbound if solicitation is allowed and the buyer is listable. Visibility Program if paid search and profile are the honest channel. Not a fit if neither will pay.
We build the work. Outbound: list, letter, dispatch. Visibility Program: search and the surfaces a buyer checks before they call.
You take what comes back. Meetings from correspondence, or inbound from search and profile. You take the call. We stay in the background.
You're a fit if —
Recovery, audit, compliance, specialty finance, and contract resolution firms with a proven practice. You know what a closed client is worth and roughly how long the work takes to perform.
For outbound: roughly $500,000 and up in annual fees, five to ten closed engagements, and a buyer we can name on a list. If you are earlier than that, we will tell you. Come back when the numbers exist.
For the Visibility Program: the buyer searches, checks a directory, or otherwise has to find you. Bar-restricted, event-driven, and high-touch practices belong here. We will not pretend a letter is the right tool.
About the teamReady to build pipeline outside referrals?
Tell us what your firm does and what a closed client is worth. We will tell you whether the work is outbound, Visibility Program, or not a fit. We respond within two business days.
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