We know how money moves through industries no one writes about.

ROI Wire builds outbound pipeline for firms that recover money other people overpaid, resolve disputes that other parties can't settle, capture credits that most companies leave unclaimed, and fill positions that generalist agencies cannot place.

Healthcare claims. Expense and audit recovery. Tax-credit capture. Specialty finance. Regulatory compliance. Contract resolution. Crisis and forensic practice. High-stakes recovery. Success-fee staffing. The verticals are unglamorous and the margins are real. We work in them because that's where the money is and the competition isn't.

We do not publicize the firms we work with

Client names, campaign details, and program results are not shared without permission. Subcontractors who touch client information are bound to the same standard. See the confidentiality policy for specifics.

Why this work

General agencies don't understand contingency economics. When a recovery firm closes a healthcare claims engagement, it might bill 30% of the recovered amount over a 12-month settlement timeline. That is not a $5,000 monthly retainer business: it is a business where a single closed client can produce $200,000 in fees over the life of an engagement. The pipeline math is completely different, and the outbound that supports it has to reflect that math.

We came to this work by doing it. The earliest clients were in healthcare revenue cycle and telecom expense audit: firms that had tried general marketing and gotten nothing, because the messaging was wrong, the lists were wrong, and the agencies they hired had no idea what a denial reason code was. We figured out what worked by working it, and the practice grew from there to include every vertical where the same underlying economics apply.

The underlying economics: a single closed engagement is worth enough that one good meeting per month is a meaningful outcome. The buyer is sophisticated and skeptical. The problem they need solved is specific and financially material. Outbound has to be precise and credible before it will produce anything, because these buyers have seen bad marketing before and they discard it on contact.

How we operate

Small, deliberate, and accountable to the number. We do not have a media team, a content division, or a social media practice. We build lists, write letters, send them, and report on what comes back. That is the whole program.

Every engagement starts with a conversation about what the firm does, what a closed engagement looks like in dollar terms, and who the right buyers are. We do not proceed until we understand the economics well enough to write a letter that names the right problem. If we don't understand the practice, the letter will show it, and we won't send it.

The list is built after that conversation. Not bought. Built. From industry databases, regulatory filings, public records, and research into the specific company types and contact profiles that produce meetings for firms like yours. We have built lists for enough healthcare, audit, finance, and compliance firms that we know which data sources are accurate and which are not, which titles sign and which forward, and which company profiles convert and which do not.

The message is written from that list. We do not repurpose templates. The letter names the specific exposure the recipient likely has, describes the mechanism in one or two sentences, and asks a single question they can answer. No agency language. No case studies from other industries. No adjectives where a number would do.

What "properly" means

Most firms in this work grow on referrals and stall when referrals run out. Outbound is the part they keep meaning to build and never do. When they do try it, the execution is usually wrong: a bought list of generic companies, a message that sounds like every other vendor who has ever contacted that CFO, and a follow-up cadence designed for SaaS sales, not for professional services with 90-day decision cycles.

Properly means building the list from scratch. It means writing the letter in the language of the buyer's problem, not the language of the service being sold. It means matching the channel to the buyer: direct mail to CFOs who filter email, email follow-through for buyers who respond better digitally. It means reporting on what came back and adjusting the list and message from there. And it means not charging for activity when the activity doesn't produce.

Who we work with

Recovery, audit, compliance, specialty finance, and success-fee staffing firms doing $500,000 and up in annual fees. You have a proven practice: five to ten closed engagements, a clear picture of what a client is worth, and an engagement model that produces enough per close to make outbound worthwhile. If you're not there yet, we'll tell you.

We are not a fit for hourly-rate businesses, project-fee shops, or firms that have not yet proven their service with a real client. Not because those businesses are bad: some of them are excellent: but because our fee structure requires a closed-engagement model to work. We take 5–10% of first-year revenue from clients we introduce. If the revenue doesn't exist or doesn't close, neither of us benefits.

Discretion

We handle serious money in quiet industries. Our clients do not publicize their pipeline strategies, and neither do we. We do not publish client names, case study details, or campaign specifics. The result figure on the home page: 2× revenue from a contract resolution firm that added direct mail to its existing stack: is the one example we are permitted to share. There are others. We won't name them.

If you need a reference, we will do our best to arrange a conversation with a client in a similar practice area. We ask first. They decline occasionally. We respect that.

The founder

John Cobb founded ROI Wire after building and operating a contract resolution business that reached $7 million in annual revenue. That work required understanding how disputes are sourced, how resolution specialists are engaged, and what the pipeline actually looks like from the inside. It is a different understanding than the one you get from reading about the industry.

Before that, he worked on the marketing side of complex financial transactions: cross-border loan products and M&A-adjacent offers where the buyer was sophisticated, the decision cycle was long, and the message had to name the specific economics before anyone would engage. That experience shaped the approach ROI Wire uses now. Specialty finance and deal-flow businesses are not a new vertical for him.

The remaining verticals ROI Wire serves, including healthcare claims recovery, telecom and expense audit, tax credit capture, and regulatory compliance, came through deliberate research. The glossary on this site is not decorative. The 100-plus term definitions, the industry pages, the problems pages: those exist because understanding the buyer's language is the prerequisite to writing to them credibly. A letter that names the wrong mechanism, uses the wrong term, or mistakes the buyer's title does not get read. A letter that demonstrates fluency in the problem the buyer is living with gets a reply.

John is based in Phoenix. ROI Wire operates with a small team; the people doing the work are not publicly listed.

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