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The Myth of Awareness in Digital Marketing: Aim for Tangible Results

The Myth of Awareness in Digital Marketing: Aim for Tangible Results

ROI Wire | January 27, 2025
In marketing, the term “awareness” is often used as a catch-all to justify lackluster campaign performance. Awareness is for massive businesses with unlimited budgets. If you’re reading this article, it’s probably not something for you. Businesses should focus on measurable results—leads, sales, and conversions—rather than spending resources on campaigns that…

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