Shareholder Value

Boosting Shareholder Value: The Strategic Role of Marketing Expertise on Your Board

Boosting Shareholder Value: The Strategic Role of Marketing Expertise on Your Board

ROI Wire | July 1, 2024
In today’s fiercely competitive marketplace, the integration of marketing expertise into the highest levels of corporate strategy, specifically on the board of directors, has become a critical factor in enhancing shareholder value. Marketing professionals bring a unique perspective that is crucial for shaping strategic decisions that not only boost brand…

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