A hospital finance team evaluating Medicare appeals firms already has some experience with this category, usually from a prior audit cycle, and that experience shapes how they read a cold pitch. A…
Continue readingThe mythA CPA refers a client to a tax credit firm because it's the right thing to do for the client. The firm found real value, the client benefits, the CPA passes the introduction along out of…
Continue readingAlmost nobody searches "opportunity zone advisor" the way they search for a plumber or a payroll provider. The investors who need this service most, someone sitting on a large, unplanned capital gain…
Continue readingMost people outside this industry assume recall work gets sold the way it looks in the news. A product fails, a company panics, and someone starts calling firms off a list they found in a legal…
Continue readingDirect mail works until the same list sees the same letter too many times. Then response slides and most people blame the channel. The channel is fine. The campaign is tired.
Continue readingNobody wakes up wanting a workers comp premium audit. The offer is invisible until someone names the money on the table. Branding does nothing for firms like yours.
Continue readingFor a firm that bills six figures on a single recovery, acquisition cost tolerance is high. That is not a reason to ignore it. It is a reason to know it precisely.
Continue readingYour best prospects do not fill out forms. A letter on the desk still reaches the CFO who ignores email. The economics of doing that at scale come down to one postal class.
Continue readingCold email is how you reach the firms that have never heard your name. CAN-SPAM prices the mistakes per message. Here is the line between a channel and a liability.
Continue readingYou are asking a stranger to believe there is six figures sitting in his denied claims and that your firm can get it. He has never heard of you. Whether he replies comes down to trust.
Continue readingRevenue share or outbound retainer when you can work a list. Paid search and profile when the buyer has to find you.
This site uses cookies to improve your experience.
