You Cover the Infrastructure. We Take a Share of What We Bring In.

This page explains the mechanics of ROI Wire's revenue share model, the operational definition of an originated engagement, and the profile of firms for whom this structure is appropriate.

The Client Covers Infrastructure and Spend

Under a revenue share engagement, your firm pays the direct costs of the program. This includes list acquisition, Email Correspondence infrastructure, Direct Mail production and postage, Retargeting media placements, and the phone follow-up operation. ROI Wire builds the program, executes the sequences, and manages the infrastructure. You fund the machine.

ROI Wire's compensation is a share of the revenue from engagements that the program originates. The percentage is negotiated at the outset and fixed for the term. It is not a sliding scale, not a tiered bonus, and not contingent on volume thresholds. One rate, applied to originated revenue, paid as your firm collects.

What "Originated" Means Operationally

An engagement is originated by the program when the prospect either references the correspondence unprompted or when first-touch attribution shows a program touchpoint before any other contact with your firm. The mechanics are specific.

Email Correspondence carries UTM parameters on every CTA. Direct Mail pieces include tracked response paths. Phone follow-up is logged by the operator at the time of the booking. Retargeting impressions are tied to the named buyer profile. When a prospect converts, the CRM record is tagged with the originating channel and date.

The monthly attribution report reconciles these signals against your firm's internal pipeline. If a prospect appears in both your referral pipeline and the correspondence sequence, the report flags the overlap. ROI Wire's policy is to underclaim in the gray zone. A prospect with a prior personal introduction is not counted as originated. A prospect who received mail and then called your main line without referencing it is reviewed case by case.

The Program's Setup Timeline

Revenue share engagements require a longer setup than retainer engagements. The reason is simple: the economics must be durable. ROI Wire builds the buyer list, develops the offer, sequences the multichannel program, and trains the phone operators on your vertical. This typically takes six to eight weeks before the first correspondence is sent.

The setup is front-loaded because the program is not easily portable. The copy, the triggers, the objection handling, and the handoff protocol are specific to your firm and your buyer. A revenue share engagement is a partnership in the operational sense, not the marketing sense. It requires integration.

Who This Structure Fits

Revenue share works for firms with contingency-based or success-fee economics. Healthcare claims recovery, expense and audit recovery, tax credit capture, litigation funding, and certain specialty finance models fit this profile. The common thread is that the upside per engagement is large enough to support a meaningful share, and the collection timeline is predictable enough to model.

The structure also suits firms that are capital-constrained on the marketing side but cash-flow rich on the recovery side. You pay the infrastructure costs as they occur, which are smaller than the eventual recoveries. The revenue share aligns ROI Wire's incentive with your collection, not with your spend.

The Client's Obligations

Revenue share requires more from the client than retainer. The obligations are specific.

Your data must be accurate. The buyer list you provide or approve is the foundation. Bad titles, stale contacts, or incorrect firm names degrade the program and waste spend. ROI Wire validates the list, but the source material is your responsibility.

Your follow-up must be responsive. When the program books a conversation, your team must take it. A booked call that sits unattended for two weeks is a dead origin. The phone operator advanced the prospect on your authority. Your end of the handoff must match.

Your CRM reporting must be timely. The monthly attribution report depends on your conversion data. If you close a file in month four but report it in month six, the revenue share calculation is delayed and disputed. ROI Wire requires monthly pipeline closes within ten business days of the period end.

Who This Does Not Fit

Revenue share is not universal. Some firms are better served by retainer.

Firms with small average engagement values do not fit. If your typical recovery is under $15,000, the revenue share percentage required to make the program economic would be disproportionate. The math does not work.

Firms with long, uncertain collection timelines do not fit. If you recover on a three-year litigation cycle with no interim payments, the revenue share model strains both parties. ROI Wire prefers retainer in these cases.

Solo practitioners do not fit. The revenue share model assumes a firm that can absorb the conversation volume the program produces. One principal who is already at capacity will not benefit.

Firms that are combative about attribution do not fit. The revenue share model requires mutual trust in the attribution mechanics. If you will dispute every tag and every first-touch call, the relationship becomes administrative overhead. ROI Wire declines these engagements.

The Alternative Is Retainer

Not every firm should choose revenue share. ROI Wire offers retainer engagements for firms that prefer predictable economics, that own the program upside, or that operate outside the contingency model. The retainer covers the same channels: Email Correspondence, Direct Mail, Retargeting, and phone follow-up. The difference is that you pay a fixed monthly fee and own the originated revenue entirely.

The choice between revenue share and retainer depends on your cash flow, your average engagement value, your collection timeline, and your tolerance for variable marketing cost. ROI Wire advises on this during the qualification call. The recommendation is not always revenue share.

The Revenue Share Term

Revenue share engagements run for a fixed initial term, typically twelve months, with automatic renewal unless either party gives notice. The term matters because the setup investment is front-loaded. ROI Wire does not enter revenue share engagements for short trials. The economics require duration.

During the term, the program is reviewed quarterly. The review covers list performance, channel mix, offer response, and attribution accuracy. Adjustments are made to the sequence, not to the share percentage. The percentage is fixed.

What Happens at Renewal

At renewal, the parties review the originated revenue and the program economics. If the engagement is performing, the terms typically continue unchanged. If the program has saturated the initial list or if the offer needs redevelopment, the parties negotiate the next phase.

ROI Wire does not treat renewal as an opportunity to reprice aggressively. The model depends on long-term alignment. A firm that originates well in year one is likely to originate well in year two with list refreshes and sequence updates.

The Specifics of Payment

Revenue share payments are due monthly, based on the prior month's collections. The calculation uses your firm's reported collection data, not the attributed pipeline value. A $200,000 engagement that closes in month three but pays out over six months triggers revenue share only as you collect.

This protects both parties. ROI Wire does not claim revenue your firm has not received. You do not prepay for engagements that may not materialize. The alignment is real, not theoretical.

ROI Wire's reporting includes the collection schedule for each originated engagement so the revenue share accrual is transparent.