The board won't fund a Chapter 11, and the covenant's already missed.

An assignment for the benefit of creditors, a voluntary wind-down, a negotiated liquidation: the work is the end of a company without a petition. Referrals still come from bankruptcy lawyers who pass non-filing files, lenders who see distress early, and PE sponsors who have used you before. Those channels have a ceiling. A lawyer can only send what walked into their office. A workout officer may send one file a quarter. A sponsor with a short portfolio may need you once in years.

We do not write to those companies. We do not mail the owner the week of a missed covenant. The owner or GC searching an alternative to Chapter 11 has to find the firm on its own. So does the referring lawyer with a file that should not be a petition.

Licensed bankruptcy counsel lives on bankruptcy law firms. CRO, turnaround, receivership, and liquidation are different pages on this hub. Do not read this leaf as the offer for a petition practice.

How these deals actually work

The assignee, the owner or GC, bankruptcy counsel who will not file, and often a lender workout officer are in the first real conversation. Creditor notices, asset sales, and a process the trade vendors will live with are the work. This is not a Chapter 11. It is also not a scrap contractor on a plant, and it is not a CRO title.

An ABC is a creature of state law, not the Bankruptcy Code, and the mechanics differ by state in ways that matter to a firm doing this work in more than one place. New York's General Assignments for Benefit of Creditors, N.Y. Debtor and Creditor Law §§ 1-15, runs largely without court supervision. California requires the assignee to follow the procedures under Cal. Code Civ. Proc. §§ 493.010-493.060 for related prejudgment remedies, and several other states require the assignment to be filed and supervised by a court. A firm that treats every state the same way will misfile the wrong process, and a buyer researching this option across state lines is already asking which regime applies.

What a buyer is actually searching

Assignment for the benefit of creditors, ABC vs bankruptcy, wind-down without filing, managed liquidation. Today is a missed covenant, a board that will not fund a Chapter 11, or counsel who just said this should not be a petition. Last month they were still talking to the bank about an amendment.

Referring bankruptcy counsel searches a different query: ABC assignee, wind-down firm, non-filing alternative in a specific industry. They already have a client. They will not file. They need a name they can send this week.

A generic "bankruptcy" campaign dumps a petition mill on an owner who is trying not to file. Keywords have to sound like the assignment, the wind-down, and the creditor process, in the state where the assignment will actually run.

Objections we hear

Bankruptcy lawyers already send us this. They send what they see. They do not see the owner who never called them. That owner is the Google query.

We'll wait for the sponsor to intro someone. A sponsor with three companies may need this once a decade. Waiting on that intro is how the petition becomes the remaining move.

This is just liquidation with nicer language. Plant decommissioning is the building and the line. Inventory liquidation is the stock. ABC is the process that ends the company without a case, under state law. If a firm does one of those and not the others, the page should not look like all three.

Who this is actually for

Firms that actually sit assignments and wind-downs, in the states, industries, and company sizes they take, and that know which state's ABC regime applies before the first call ends. The lead worth the spend is an owner or GC with a live non-filing path, or counsel holding a file that should not be a petition. A consumer debtor googling chapter 7 is not that lead. A plant-close with no company to wind down is a different leaf.

This page is a poor fit for a petition practice buying "bankruptcy" as the brand, and for a firm that wants a mailing list of companies that look distressed. Licensed counsel has its own leaf. The debtor list is not this campaign.

Creditor composition, whether trade vendors will keep shipping, and whether the owner will actually cede control to an assignee are the gates after the first call. This leaf is the non-filing end of the company, said plainly, state regime and all.

How the campaign runs

Google ads for the people already looking. Not one generic "bankruptcy" campaign: owners and principals searching an assignment, a wind-down, or a managed close, and GCs searching an alternative to a filing, in the states and industries actually taken. Keywords are custom to the work, with brand and competitor-brand bidding only when the strategy calls for it. Details: paid search.

Foundational work runs in parallel: the website, local directories, and general search appearance, so the click lands on an ABC or wind-down firm and not a volume mill or a petition factory. Bios and listings written in the language of the assignment, the wind-down, and the creditor process, not "we help businesses in trouble." A landing page may be included; a full website build is always quoted separately. Details: online profile development.

LinkedIn ads aimed at referring counsel and lender-side lawyers who pass non-filing work after they already know three firms. Paid placements only. We do not run LinkedIn message outreach, InMail, or connection-request sequences on your behalf. That is a different channel, and it is not part of this program.

Ads produce inbound while the owner is still searching. Foundation work is why that owner, or a referring lawyer, trusts the firm enough to call.

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Why we're not generalists

Generalist agencies will not take the time to learn that ABC runs on state law, let alone which state's regime applies where. The practice is specialized, the file count is small, and that research bores them. They want large spend and heavy traffic to one landing page. We run a tighter campaign for a firm that closes fewer files at a higher value, and the keywords reflect the state regime from day one.

How fast this can run

Ads can go live in under a week once keywords and spend are approved. What usually slows a launch is approval on your side, not the platforms. Directories, bios, and a site a buyer will trust take longer to finish, because that layer is why the click converts into a call.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend, not a flat project fee, not a percentage of closed files, and not an outbound retainer.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services, copywriting, CRM, multichannel sequences, and web design, sit under this track as the credibility layer, not as a correspondence program.

Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.

What is not included

We do not build a solicitation list of distressed companies. We do not write, mail, or phone owners, GCs, CFOs, or lenders who did not ask. We do not run the assignment, sit the wind-down, or manage the creditors. We make the firm findable. The firm does the work.

This is not the bankruptcy-law-firms leaf. It is not CRO, turnaround, receivership, or liquidation. Those are different pages.

Program pages

Visibility Program

The full model: what you pay, what we bill, and who this actually fits.

Paid search

The mechanics behind the click: keywords, spend, and a retainer that scales with it.

Online profile development

What a buyer checks after the click and before the call: directories, bios, and reputation.