Somewhere right now, someone just found a knockoff of their product on a marketplace, and they're already searching for a lawyer to make it stop.

A product manager is scrolling a marketplace on her lunch break and sees it: a listing for a knockoff of her company's flagship product, using a logo close enough to pass. She screenshots it, forwards it to legal, and by three o'clock the general counsel is searching for what to do next. Nobody searches for a patent or trademark recovery firm before the knockoff appears. The use creates the search, the same afternoon it's found.

License-contract fights, a royalty dispute, a sublicense breach, a field-of-use violation, are a different matter entirely and live on the IP licensing disputes page. Those buyers already have a contract and a counterparty. This buyer just found out someone is using their mark or their patent without permission, today.

The use is already a search by the time it matters

Full patent or trademark litigation is expensive, slow, and often disproportionate to a single unauthorized use that a demand, a settlement, or a royalty recovery would resolve faster and cheaper. Litigation counsel on retainer wants the case worth trying, not the volume of smaller uses better resolved through a demand letter. That gap is where a recovery practice lives, and referring IP litigators know it: a recovery specialist is the right hand-off for the file they do not want sitting on their own docket.

The rights holder does not know that specialist exists until they search, or until a referring lawyer hands them a name. Either way, the moment the use is discovered is the moment the buyer starts looking.

Judgment recovery, cargo theft, skip tracing, and counterfeit and brand protection are separate Visibility Program practices on the high-stakes-recovery hub, each triggered by its own event. Counterfeit and brand protection in particular can look similar to this page from a distance, but that practice covers ongoing monitoring and enforcement across a portfolio, where this page covers recovery from a specific use already found.

What a buyer is actually searching

The GC or IP director who just found the use searches specifically: unauthorized use of trademark, patent infringement recovery, counterfeit seller cease and desist, trademark enforcement recovery. They found the use today or this week. They are not comparing a category of law firm. They want to know what happens next.

A product manager who spotted the knockoff searches less formally, often before she even knows the legal term for it: how to stop someone copying my product, trademark infringement online seller. Referring IP litigators search a third way: IP recovery firm to refer, trademark enforcement co-counsel, patent recovery specialist, with a client file already in hand that is not worth their own docket space.

A generic "IP lawyer" campaign catches none of these well. Patent recovery and trademark recovery are different searches with different urgency, and a referring litigator is searching for something else again.

Objections we hear

Our litigation counsel already handles this. Litigation counsel wants the case worth trying in court. A single unauthorized use worth a demand letter and a settlement is often below that threshold, and it sits unresolved rather than referred out, unless the rights holder knows a recovery specialist exists.

We already have outside IP counsel on retainer. Retainer counsel bills for advice and prosecution work. Chasing every unauthorized use across a portfolio and recovering value from each one is a different, more operational practice, and it is usually not what the retainer covers.

This is just trademark enforcement. Enforcement stops the use going forward. Recovery goes further, pursuing royalties or damages from a use that has already happened, not just a cease-and-desist that ends it from here.

Ready to grow your pipeline?

Share a few details and we'll follow up with exactly how this works for a firm like yours.

Leave blank

Name *

Firm / Company *

Email *

Phone

Send

What runs, and what we will not do

Google ads built around the specific search a rights holder or referring litigator actually types, not one generic "IP lawyer" campaign competing for every query in the category. Patent owners searching an unauthorized use and recovery. Trademark and brand owners searching the same fight on a mark. Foundational web presence, so the click lands on a page that reads in the language of the use and the recovery, not a generic "full-service IP" page.

LinkedIn placements aimed at patent and trademark litigators who should not keep the recovery on their own docket, run as material worth their time, CLE and practical guidance, never as InMail, connection-request sequences, or direct messages. We do not run that channel, and it is not part of this program under any name.

What we will not do: write to the rights holder before they ask. We do not build a solicitation list of companies with portfolio gaps or scraped lists of possible infringers, and we do not mail, email, or call a GC, product manager, or IP director who has not searched. We make the firm findable. The firm does the work.

Why a generalist agency gets this practice wrong

Most agencies will not take the time to learn how a recovery practice actually gets sold, because the practice is specialized, the file count is small, and understanding it does not scale the way a bigger ad budget does. They want volume regardless of what it turns into, and a campaign built for volume wastes spend on searchers who were never going to need a recovery specialist.

This campaign is built around the buyer who has already found a use, has a rights type they can prove, and needs an answer this week, not the browser researching trademark law in the abstract.

Referring counsel matter as much as the search itself

A meaningful share of this work still arrives through a patent or trademark litigator who cannot keep a smaller recovery file on their own docket and needs a name to hand it to. That relationship deserves deliberate attention, not whichever firm happens to come up when someone finally asks around.

Lawyers may solicit other lawyers, and in select circumstances, when the target is referring counsel rather than the rights holder, direct mail or similar correspondence to other lawyers can be part of the work. That is a narrow exception for lawyer-to-lawyer outreach, not a list of GCs holding unauthorized-use files run under a different name, and bar rules on it vary by jurisdiction.

The LinkedIn side of this program exists for the same purpose: a small number of paid placements in front of the litigators who send this work, built as material worth reading, not an ad asking for a meeting.

How this is billed

This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms, Google and, where it runs, LinkedIn. ROI Wire bills a retainer that scales with that spend, not a flat project fee and not a percentage of closed files.

A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Copywriting, directory work, and the reputation surfaces a rights holder or a referring litigator checks before trusting a firm with a live matter sit under this track as the credibility layer that holds the traffic, not as a correspondence program running in parallel.

Who this fits, and who it does not

This fits firms that actually pursue infringement recovery, in the rights types and industries they know well, with the capacity to act quickly once a use is identified. The lead worth the spend is a rights holder with a use already found, or a referring litigator with a file they do not want to keep.

It does not fit a firm chasing large patent litigation as its primary book with no interest in smaller recovery files. It does not fit a firm that wants a scraped list of possible infringers to solicit cold. That list is not this program under any label. We do not sit the infringement action or recover the claim ourselves. We make the firm findable. The firm does the work.