Privacy Policy
Direct Innovation LLC, operating as ROI Wire, operates roiwire.com. This policy explains what information we collect, how we use it, and your choices.
Information we collect
When you submit the contact form on this site, we collect the information you provide: your name, email address, company name, a description of your practice, and an estimate of deal value. We store this information in our systems to respond to your inquiry and to determine whether our services are a fit for your firm.
We also collect standard server log data when you visit the site, including your IP address, browser type, referring page, and the pages you view. This data is used for site security and performance monitoring.
Cookies and analytics
This site uses Google Analytics 4 to measure traffic and usage patterns. Google Analytics sets cookies on your device to identify repeat visits and track behavior across sessions. The data collected is aggregated and does not identify you personally. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on or by declining cookies when prompted.
We also use functional cookies required for the site to operate, including a session cookie that records your cookie consent preference. These cannot be disabled without affecting site functionality.
How we use your information
Contact form submissions are used solely to evaluate whether your firm is a candidate for our services and to respond to your inquiry. We do not use your submission to add you to a mailing list or to contact you for purposes unrelated to your inquiry. Server log data is used for security monitoring and site improvement. Analytics data is used to understand how visitors use the site.
Sharing and disclosure
We do not sell, rent, or trade your personal information to third parties. We may disclose information if required by law or to protect the rights and safety of our business or others. Google Analytics data is subject to Google's own privacy practices, available at policies.google.com/privacy.
Retention
Contact form submissions are retained for as long as necessary to evaluate your inquiry and to maintain records of our client and prospect relationships. You may request deletion of your submission by contacting us at the address below.
Your choices
You may decline cookies when the cookie notice appears on your first visit. Declining cookies disables Google Analytics tracking for your session. You may also request access to or deletion of the personal information we hold about you by contacting us directly.
Children
This site is directed at business professionals. We do not knowingly collect personal information from individuals under the age of 18.
Changes to this policy
We may update this policy from time to time. Material changes will be reflected in the date below. Continued use of the site after a change constitutes acceptance of the revised policy.
Governing law
This policy is governed by the laws of the State of Arizona, without regard to its conflict of law provisions.
Contact
Direct Innovation LLC, operating as ROI Wire
1846 E Innovation Park, Suite 100
Oro Valley, AZ 85754
[email protected]
Last updated: June 2026