Paid Search

ROI Wire's Paid Search service runs Google ads, and LinkedIn ads where the vertical supports it, so a buyer who is already searching finds the firm instead of a generalist competitor. This is the campaign side of the Visibility Program. Billing and engagement structure are covered on the Visibility Program page; this page is what the campaign actually does.

What We Run

Google ads target the buyer at the moment of search: a CFO searching a specific facility type, a GC searching a specific dispute practice, a controller searching a specific credit. Keywords are custom to the work the firm actually does, not a generic category campaign. Brand bidding and competitor-brand bidding run only when the strategy calls for it, not by default.

LinkedIn ads, where we run them, are aimed at the intermediaries who refer this work: counsel, bankers, brokers, CPAs, and similar, structured as lunch-and-learns and thought leadership. Paid ads only. We do not offer LinkedIn message outreach: no InMail, no connection sequences, no DMs. That is a different channel, we do not run it, and it is not part of this service.

Landing pages are built or adapted so the click lands on a page that speaks to the exact search, not a generic services page. Where a full site rebuild is warranted, that is quoted separately; see online profile development for the foundational surfaces that support the click once it lands.

How We Bill

You pay ad spend directly to the platforms: Google, and, where we run it, LinkedIn. ROI Wire is billed on a retainer that scales with that spend. That is not a flat project fee, not a percentage of closed files, and not an outbound retainer. Full billing detail is on the Visibility Program page.

Who This Is For

Firms whose buyer already searches when the need arises, and firms whose economics don't fit outbound's contingency or fixed-retainer structure, including hourly-rate and fixed-fee practices. If the buyer has to be found and reached rather than found by searching, this is not the right service; outbound is.

What We Do Not Do

We do not build a solicitation list. We do not write, mail, or phone anyone who did not ask. We do not offer LinkedIn message outreach. We do not guarantee rank, impressions, or a specific cost per click; ad markets move, and a firm promising a fixed number is not being straight with you. We do not run organic SEO as a separate deliverable; general search appearance is covered under online profile development.

Speed

Ads can be live in under a week. What usually slows that down is approval on your side: the keywords, the spend, the page the click lands on. The website and listings that make the click trustworthy take longer to finish; that is a different clock, covered under online profile development.

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