A strip that has to move before quarter-end?
Sellers and buyers who already know exactly what paper they're moving are searching, not waiting for the usual three calls. Google ads reach them there. LinkedIn reaches the counsel who send this work.
Distressed debt and claims trading is a bilateral market. NPLs, charged-off receivables, deficiency balances, bankruptcy claims, judgment paper. There is no exchange. The same originators call when they need to move paper. The same funds bid on the same strips. When one of them slows, the quarter slows with it.
We do not write to those banks. We do not mail a fund. A seller or a buyer looking for a broker who understands the paper has to find the desk on its own. So does counsel, when the last three relationships are the wrong three for this book.
Receivership, ABC, and liquidation on this hub are different work. A claims book is not a plant close, and the campaign that reaches one will not reach the other.
How these deals actually work
A seller, a bank, a captive, or a fund cleaning a strip, and a buyer, another fund, a family office, or a specialist, meet through a broker who understands the specific paper on the tape. Docs, tape quality, and whether a claim will survive an objection are the file. This is not a plant close and not the receivership of an operating company.
Seller with a strip that has to move this quarter
A bank cleaning a book before quarter-end, a captive with a charged-off balance to place, or a fund unwinding a position is searching for a desk, not waiting for the usual call.
Buyer or counsel outside the standing rotation
A fund or family office that is not on the two or three desks' regular call list, or counsel whose usual claims desk is not a fit for this specific asset type.
Bankruptcy claims and NPL or charged-off receivable trades are not the same procedural animal. A claims trade requires the transferee to file evidence of the transfer with the bankruptcy court under Fed. R. Bankr. P. 3001(e), and if the transfer is disputed, the rule allows either party to force a hearing before the claim's value is settled. An NPL or charged-off receivables trade carries no such filing requirement. A desk that trades both has to run diligence differently depending on which side of that line the paper sits, and a buyer who has been burned by an unfiled or contested transfer is exactly the kind of searcher this distinction reaches.
A 20-minute call is enough to determine fit. We will tell you directly if the program does not make sense for what you do. Arrange it here.
What a buyer is actually searching
Distressed debt broker, NPL buyer, bankruptcy claims trading, charged-off receivables buyer. Today is a strip that has to move, a fund raising a new vehicle, or a bank cleaning a book before it reports. Last quarter the standing relationships were enough to place it.
Sellers and buyers search different words. A desk that sits in the middle has to bid both queries. A firm that only buys should not look like a broker. A firm that only brokers should not look like a principal, because the wrong click on either side wastes the spend.
A campaign that reads like collections litigation misses the portfolio manager entirely. The language on the page has to be the paper itself, not a dunning letter.
Objections we hear
The same three captives already call us. They call when they call, and not before. The fourth seller, or the buyer who is not in that standing rotation, is the one searching right now.
We'll wait for the next tape from the usual fund. Waiting is how a quarter goes empty the one time that fund pauses.
This is just collections. Collections litigation is not a claims book, and judgment recovery is a different hub entirely. Merging the two on one campaign wastes spend on both searches.
Who this is actually for
Desks that actually broker or trade this paper, in the specific asset types they name, and that can speak to the Rule 3001(e) filing question without stopping to look it up. The lead worth the spend is a live tape or a live bid. A consumer holding a single charged-off card is not that lead, and a plant with equipment to sell belongs on the liquidation leaf instead.
This page is a poor fit for a firm that wants every special-assets group in a bank directory mailed on its behalf. That is outbound correspondence, and it is not what this campaign runs.
Tape layout, servicing status, and whether a claim is under objection are the actual diligence. A broker who cannot read that tape is not this desk. A principal who only buys one strip should not look like a matchmaker for every asset type. Say plainly which side of the table the firm sits on, in the ad copy and on the page, before the click happens.
A live tape is the unit of work, not a standing lunch with the same three captives. A fund that might sell sometime next year is not a lead today. Whether the firm sits as agent or principal, and whether it is bidding a true trade or a settlement, belongs on the first screen the buyer sees, because the other side of the tape will ask before it responds.
How the campaign runs
Google ads for the people already looking. Not one generic "debt buyer" campaign: sellers searching a broker for a book they need to move without a public fire sale, and buyers searching a desk that trades the specific paper they actually hold. Keywords are custom to the work, with brand and competitor-brand bidding only when the strategy calls for it. Details: paid search.
Foundational work runs in parallel: the website, local directories, and general search appearance, so the click lands on a claims desk and not a consumer-debt mill. Bios and listings written in the language of the paper, not a teaser rate. A landing page may be included; a full website is always quoted separately. Details: online profile development.
LinkedIn ads aimed at referring counsel: lunch-and-learns for bankruptcy and creditor-side lawyers who send a book after they already know two desks. Paid placements only. We do not run LinkedIn message outreach, InMail, or connection-request sequences on your behalf. That is a different channel, and it is not part of this program.
Ads produce inbound while the search is live. Foundation work is why a seller, a buyer, or a referring lawyer trusts the desk enough to actually call.
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Why we're not generalists
Generalist agencies will not take the time to learn the Rule 3001(e) distinction, let alone build a campaign around it. The practice is specialized, the file count is small, and the diligence work of understanding it bores them. They want large spend and heavy traffic to one landing page. We run a tighter campaign for a firm that closes fewer trades at a higher value, and the keywords reflect that split from day one.
How fast this can run
Ads can go live in under a week once keywords and spend are approved. What usually slows a launch is approval on your side, not the platforms. Directories, bios, and a site a buyer will trust take longer to finish, because that layer is why the click converts into a call.
How this is billed
This is Visibility Program work, not the outbound program. You pay ad spend directly to the platforms (Google and, where we run it, LinkedIn). ROI Wire is billed on a retainer that scales with that spend, not a flat project fee, not a percentage of closed trades, and not an outbound retainer.
A landing page may be included at no additional cost. A full website build is always quoted and billed separately. Foundational services, copywriting, CRM, multichannel sequences, and web design, sit under this track as the credibility layer, not as a correspondence program.
Scope is on the Visibility Program. Search mechanics are on paid search. Surfaces are on online profile development.
What is not included
We do not build a solicitation list of banks, captives, funds, or family offices. We do not write, mail, or phone collections officers or portfolio managers who did not ask. We do not bid the paper, sit the trade, or service the book. We make the desk findable. The desk does the rest.
This is not receivership, ABC, or plant liquidation. Those are different pages on this hub.
Program pages
Visibility Program
The full model: what you pay, what we bill, and who this actually fits.
Paid search
The mechanics behind the click: keywords, spend, and a retainer that scales with it.
Online profile development
What a buyer checks after the click and before the call: directories, bios, and reputation.
Strip that has to move before quarter-end?
Google ads for the seller and the buyer. Lunch-and-learns for referring counsel. Not a letter into collections or a fund inbox.
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